Erik Underwood, Principal Designer

Some people might say that Erik Underwood gets around. A self-taught graphic designer, Erik has been working with clients to explore their visual selves for over 15 years. While Erik has a lot of formal design training (architectural/mechanical, interior and dynamic web development), his work in graphics really came to life when working as a temp. He suggested to his employer at the time, River City Bank, that they could benefit from some fresh branding. They liked his ideas and work so well that they eventually hired him permanently as their marketing and design manager. After spending several years with them and Republic Bank exploring retail banking product marketing, Erik switched gears and joined the Louisville Free Public Library as their lead graphic designer. In that capacity he managed marketing collateral, promotions, and social media design for 18 branches city-wide that serve 2,000,000+ patrons annually.

As if that weren’t enough, for over 10 years, Erik has helped freelance clients take their design needs seamlessly from concept to completion. He’s worked with national public health entities, non-profits, theatre companies, facilitation and training experts... even the CIA! Okay, it was the Culinary Institute of America, but still challenging nonetheless. Check out Erik's online portfolio here.

He specializes in logo design and brand identity, print layout (no, print is not dead), and UI design. He excels at web and presentation graphics, brochures, manuals, infographics, booklets, case studies, reports, print and web advertising, digital art prints... you get the idea. Adobe Illustrator, Photoshop, and InDesign are his tools of the trade to take projects from pixels to paper. Add in some web graphics and know-how, and those pixels can go digital.